A step-by-step animated video script designed to guide patients, focusing on seniors, through the process of ordering prescription refills from Haller’s Pharmacy. The goal was to simplify the customer experience and boost refill engagement through clear, accessible visuals and messaging.
I developed the concept, storyboard, and script with a warm, patient-friendly tone, ensuring it aligned with the brand’s visual identity and digital needs (for Instagram, Facebook, and Stories). The final deliverable outlined three easy refill methods: via app, phone, or online, presented in a calm, trustworthy format optimized for mobile platforms.